"We have used the services of Scott for a number of projects in our business. From sales & marketing documents, re-writing our website to completing a Winning Tender invitation. Scott always produces 1st class work and is and asset to any business. We would highly recommend this company for any of your copywriting requirements"
Julie - Aerial Solutions
• Sending out some sales letters?
• Embarking on a leaflet campaign?
• Buying an advertisement spot?
• Giving an important prospect a brochure?
• Sending out a sales E-mail?
It’s your one chance, so how many sales will you get?
Get it wrong, and the campaign could be completely wasted. That critical first contact with dozens, hundreds or thousands of potential customers could go down the pan.
However, if your marketing copy is polished to perfection, you will give yourself the best possible chance of converting each and every recipient into a paying customer or client. That could mean more impressed prospects, more sales and a much better return on your investment.
Overall, your new marketing copy will make as many potential customers as possible realise that buying your product or service will be one of the best decisions they’ve made in a very long time.
The 7 key features of VERY successful marketing copy:
1) Immediately grabbing the attention of people who may become customers. The headline I create will come flying out at every potential customer and hook their attention, making the content almost irresistible to read.
2) Getting the first impression perfect. Just like meeting someone for the first time, say the right things, and they will take an immediate liking to you. Say the wrong things, and there will be a negative first impression which you have to work against.
3) The optimal layout. The way you structure your text in a letter, advertisement or flyer will play a huge role in how many people actually read it. This is especially important in marketing materials, where headlines, sub-headlines and paragraphs need to be in just the right places so the eyes can flow from one area to another with ease.
4) Benefits. Your new marketing text will provide some powerful benefits of your product or service which presents a very strong case to buy what you’re selling. It’s all about providing so many reasons to buy to the point where it becomes an almost irresistible offer.
5) Evoking a strong emotion-based urge to buy. If you wanted to buy a chocolate bar, you wouldn’t stand there and logically debate the reasons to buy one, would you? Instead, you would just have an urge to buy it. You want it, and that’s that. Not a fan of chocolate? The same applies to a lot of things, and it’s this urge to buy which your new copy will create within potential customers. Making people eager to hand their money over for what your selling is key to sending your sales into overdrive.
6) Getting a serious response rate and return on your investment. That’s always the core aim at the end of the day. A 5% response would mean 5 sales out of every 100 recipients. Double that to 10%, and there’s 10 sales per 100, which is double your profit. Percentages vary dramatically based on many factors, but I’ll aim to get it up as high as possible using every copywriting technique at my disposal to make prospects realise that your product or service is simply a fantastic buy.
7) Making your product, service or business memorable. If you send out a marketing campaign, some people may not buy right then. They may be very interested, but they may not need it quite yet. I’ll make sure your marketing copy is very memorable and buries your product, service or business branding deep in their minds. It works too. I’ve worked on marketing campaigns where a business has received a sale over two years after the campaign was launched, and they remembered every detail.
I'll include all of them to help you get as many new sales as possible out of your marketing material - no matter what it is:• Sales letters
• Advertisements
• Sales e-mails
• Flyers & Brochures
• PPC adverts
• Business cards
• Presentations
• Book/DVD/CD/Blu-ray blurbs
• Any type of promotional packaging
• Banners
•
Plus many more
Ready to begin with your new marketing copy?
If you want sales copy for any marketing material which gets the attention of more recipients and really makes them consider what you're selling, then contact me using the button below and I'll get back to you with a tailored quote.