"The web guys started to upload the changes yesterday. These changes took place around 16:00 hrs. At that point we had 12 orders processed at a conversion rate of 4.7%. By midnight we had 27 orders processed for the day and the conversion rate had jumped to 9.78% !!!!!!! That's off the scale for recorded figures"
The information on your website (and the way you choose to say it) will COMPLETELY dictate how many sales you make
It's a bit of a scary thought, isn't it? Visitors will have ALL of their knowledge, thoughts, feelings and perceptions about your business dictated entirely by what you tell them.
Get it wrong, and sales are lost - hundreds or even thousands over many years.
However, the right copy can help your visitors realise that buying your products or services will be, without a shadow of a doubt, one of the best decisions they have made in a very long time. Once that's done, selling becomes a whole lot easier.
If you're here because you want clean, crisp, finely-tweaked and polished sales copy which achieves just that, then let's do it.
The 8 VITAL elements which will make your web copy successful (and don't worry, I'll include every single one):
1) Professional, smooth flowing, easily readable copy
Highly readable text which allows the eyes of your visitors to glide across the screen with ease.
2) Highly absorbable - filling the readers mind with key information
Get the wording wrong, and visitors will 'zone out' and skim read over your content. However, your new copy will be specifically structured to make every word count, so key information is absorbed and the message is really hammered home.
3) Copy which persuades your visitors to take the desired action
Sales copy can be used to persuade visitors to do anything – such as buying a service or product, making an enquiry, applying for a quote or signing up for a newsletter.
4) Essential benefits which provide the reasons to buy, buy, buy
Visitors always need a reason to buy something. Your copy will make every benefit crystal clear to build a strong and compelling case for buying what you're selling. It's all about making the prospect realise that buying your product or service is a VERY worthwhile decision.
5) Chocolate anyone? Evoking a near irresistible emotional urge to buy
If you wanted to buy a chocolate bar, you wouldn't stand there and logically debate the reasons to buy one, would you? Instead, you would just have an urge to buy it. You want it, and that's that. Not a fan of chocolate? The same applies to a lot of things, and it's this urge to buy which your new copy will create within potential customers. Making people eager to hand their money is key to sending your sales into overdrive.
6) Getting the sales conversion rate up as HIGH as possible
The end result does depends on a number of factors, but I'll ensure that your copy is playing its part in getting your sales conversion rate up as high as possible. Even a few percent improvement to the sales conversion rate can give your profit a hefty boost.
7) Win the race against competitors more often than ever
Your new copy will provide powerful reasons why your product or service is better than the offerings of all your competitors. Visitors WILL look at competitors as well, so when the visitors ask themselves who to choose, you need to be there with the right answers which will make YOU the undisputed choice.
8) Creating feelings of trust and comfort in your business
You're a trustworthy and highly credible business, so your copy needs to reflect that. It will be written in a welcoming and friendly tone which suits your business perfectly and helps visitors realise that they CAN trust you. I'll take your passion and enthusiasm for your business and make sure that it's coursing through the veins of your copy.
There you have it
All of that will be squeezed into your copy (along with a few extra copywriting and sales psychology techniques for good measure) to create professional, welcoming, friendly, compelling and powerful website copy which will help persuade visitors to use you.
And all of this is included with every project:
• Research. I will spend hours researching the web and any information you have so I can learn about your business and get an strong grip on the industry you're in.
• Amendments. I'll always request feedback and any amendments you have when you have seen each draft. I invite you to mention even the smallest of things to make sure that you find the result is perfect.
• Formatting instructions. No matter how amazing a piece of copy is, few will read it if it's too small or hidden away in a giant solid lump of words. I'll provide examples and instructions on headline sizes, copy font sizes, bolding, paragraphs, spacing and colour, so you know exactly what to do.
• Advice and support. While we're working on your copy, I'd be happy to point you in the right direction if you need help with your business or marketing. Just ask.
• Text SEO optimisation. Hand over your targeted keywords and I'll make sure they're placed within your new copy at an optimum density.
It's very easy, too
I'll research information from existing sources (such as websites) so I can get to work right away. I'll also let you know when you can expect the first draft. Once the first draft is sent through, you can provide feedback and instructions which I'll use to create the next draft (if required). Once you're completely happy, I'll polish the copy up, proofread it and send it over so you can pop it up on your website. That's it!
Would you like to get started on your new website copy?
If you want fresh professional sales copy which works without a hitch, I'm ready when you are.
Get in touch with a quick overview of what you need, and I'll get back to you with a quote as soon as I can.